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P&G should be helping war widows and not Olympic mums
Olympic sponsors have for the most part had an easy ride of it as the countdown to London 2012 draws ever closer. Dow’s sponsorship has rufflled feathers but big ticket brands such as McDonald’s- which...
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Thanks P&G. Is This What Mums Really Need?
Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’ Olympic campaign was viewed favourably by the sponsorship industry when it launched at the Vancouver Winter Games in 2010. It was...
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The most Meaningful Olympics ever?
Prior to the Olympics we created some research showing that it was going to be more popular than the Royal Wedding or the Jubilee. And just seeing the outpouring of support, emotion and pride (in the...
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